# Channels: Overview Channels are the communication interfaces where your **Agents** or **Squads** interact with end users.\ Each channel connects the Endless platform to an external messaging platform (WhatsApp, Instagram, or Web Widget) and manages how conversations are routed to the corresponding responder. *** ### **Overview** Inside the **CRM → Channels** section, you can view, create, and manage all available channels in your workspace.\ Each channel must be linked to one or more Agents or Squads, depending on who will handle incoming messages.\ Channels can be individually activated or deactivated using the toggle on the right-hand side of the channel list. #### Main Features * Support for multiple communication platforms. * Per-channel responder assignment (Agent or Squad). * Optional custom prompts per channel. * Authentication-based connection flows. * Full widget customization for embedded chat. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.zaia.app/channels/channels-overview.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.